CMX

Work that wins work.

Every site below was designed from the client's business and built by hand. Every one is judged on what it wins them, not on what it is made of.

Sheet
02 · Work
Register
One-of-one builds
Rule
No two alike
Revision
2026.06

Flagship case

The Neighbourhood, Penryn

The story

A neighbourhood venue in Penryn, Cornwall, with real character in the room and a website that carried none of it. The brief we set ourselves: make the site feel like walking in, and make booking the obvious next step.

The direction

The chosen direction was a light, editorial split: an elegant high-contrast serif against spaced caps, a palette drawn from the building itself (warm cream, brick red, natural timber), and a full-height hero that puts the interior photography where a visitor's eyes go first. Soft scroll reveals carry you through the room. Nothing about it resembles a CMX site, because it is not meant to: it is theirs.

The outcome

A site that looks as good online as the venue does at the bar, loads fast on the phones its customers actually use, and routes every page toward one action: book. The site now makes the first impression the room deserves.

Want this for your business?

The register

The register of builds.

  • No. 01

    The Neighbourhood, Penryn

    Shipped

    Hospitality. Light editorial split, serif and spaced caps, palette from the room. Built to win bookings.

  • No. 02

    Get Up Fitness

    Shipped

    Fitness. Dark, full-bleed athletic photography under condensed display caps with a mustard gold accent. Built to feel like the first rep of a session, and to convert intent into sign-ups.

  • No. 03

    McLachlan Wedding

    Personal commission

    A romantic editorial site in fine serif and script over golden-hour photography. Proof the register holds even when the client is family: it looks nothing like anything else here.

  • No. 04

    Turps Wood

    In build

    Furniture maker. A warm craft-magazine layout with workshop photography and a lightweight furniture configurator. Joins the register when it ships.

  • No. 05

    Arrowsmith Golf

    In build

    Golf coaching. The first site is retired; the replacement is being drawn now. Joins the register when it ships.

Rule of the register: no two builds share a layout system, a type pairing or a palette.

Your entry

The next entry in the register could be yours.

Tell us about your business and we will tell you, honestly, what a CMX site would win you.